WEBINAR | MASTERING GENERATIONAL MARKETING

When developing a marketing strategy, identifying your primary and secondary target markets are essential to the process.  Not only is demographic data (age, gender, income, etc.) important but now generational characteristics such as influential events, family life & values are key. Knowing what makes each generation tick when it comes to product research, purchase decisions, and brand loyalty is key to generational marketing.  We will look at the era in which each group was raised and how this informs their current buying strategies; discuss what motivates them and outline best practices for incorporating generational marketing into your overall strategy.