Traditional and digital marketing

January is marketing month at the Shasta-Cascade SBDC!  We will host a series of webinars to guide you from the basics of developing a strategy to implementing your plan using traditional and/or digital marketing methods.

Session two covers traditional and digital marketing.  We will discuss:

• Understanding traditional (e.g., radio, television, print media) markets
• Selecting the right social media platform
• Using social media to get your message out and
• Email marketing