Trademarks: Protecting Your Unique Brand as Part of Your Business Strategy

Your company keeps its cash in the bank, right? You regularly maintain your company vehicles and take care of your expensive equipment.

Well, your intellectual property is an asset, too. Just like your cash, your property and your equipment, your IP is a valuable asset that needs protection.

But, what should that protection look like? What kind of protection makes sense? And how much should you spend on it?

This webinar will cover the basics of patents, trade secrets and what criteria you should consider. The session will cover:
- what patents and trade secrets are

- the pros and cons of each

- the costs of each and

- multiple factors to consider

Your IP strategy needs to take all areas of your business into consideration. We will look at evaluating the options and discuss some alternative traits patents and trade secrets have that you may not have thought about.

Cost: FREE