RETURNING STRONGER – UNDERSTANDING YOUR MARKET AND COMPETITION

As businesses continue to pivot and update their business models to return stronger and more resilient, accurately identifying and analyzing your business’ target market and your competition, both during and post-COVID, should be part of the process.  During this webinar, we will outline the basics of conducting market research, the key areas to research and how to use the data to guide your planning process as you align your business goals and objectives for 2021.
 
Instructors: Lani Lott and David Walker

For the last two decades Ms. Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

Mr. Walker has 35 years of entrepreneurial and business management experience, including several years in the tech industry.