Retailers --- How Prepared Are You for a Successful Holiday Season?

The countdown to the busiest time of the year for the retail sector is just around the corner – There is no time to waste to make sure you have your marketing in place, your employees geared up and YOUR customers excited to come downtown, shop with you and then enjoy the array of festivities planned. To kick-start your creative juices, this workshop will discuss the importance of leveraging community events and how all sectors can take advantage of them, provide 15 ideas to incorporate into your holiday marketing and promotional plan, and share a checklist to help you outline your strategy and stay focused during the busy holiday season.

Instructor: Lani Lott