Preparing your marketing strategy: reaching the right people and getting better results without wasting money

January is marketing month at the Shasta-Cascade SBDC!  We will host a series of webinars to guide you from the basics of developing a strategy to implementing your plan using traditional and/or digital marketing methods.

Session one is Preparing your marketing strategy.  We will cover:

• Identifying your real customers
• Knowing your competition
• Creating the most effective marketing campaign and
• Understanding the best place / platform to launch it