Preparing your marketing strategy

Your marketing strategy is your plan of action aimed at creating sales — the lifeblood of every business.  Without a strategy, your business can flounder and grope for a foothold in the marketplace, but you’re much more likely to attain success with a plan of action.

Join us on January 12th at 10am Pacific time for a 90 minute webinar on creating an effective, flexible and responsive marketing strategy.  Topics will include:

• Identifying your real customers
• Knowing your competition
• Creating the most effective marketing campaign and
• Understanding the best place / platform to launch it

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.