Marking your territory: all about trademarks

Your brand — your business name, your logo, your slogan — these represent you and your business. They are the embodiment of your goodwill and your reputation.

So, protecting them is vital and should be an important part of your business plan.

This session will discuss trademarks — the mechanism by which you can protect your business identity, and keep others from damaging your good name.

We will cover:

• what a trademark is
• when and why you should identify your mark
• what registration means (and the benefits registration brings)
• how to register with the USPTO and
• how a trademark becomes an important, strategic part of your business plan

Instructor: David Walker, Shasta-Cascade SBDC Director

David has over 25 years of direct experience in nearly every facet of business, with in-depth knowledge in many areas, including equity capital, leadership, intellectual property (IP), technology licensing and SBIR/STTR programs.