LinkedIn for B2B

With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers. And with over a 50% increase in content and conversations on LinkedIn since the pandemic hit, it’s easy to see the importance of using this platform as part of your marketing recovery strategy.  

We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile or page to posting valuable content. The presenter will demonstrate in real time how to navigate the platform with time dedicated to answering your questions. 

Presenter

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.