Consumer Behavior that leads to Increase Profits

This training is designed to provide an understanding of consumer behavior. Learn how marketers spend billions of dollars attempting to influence what, when, and how we consume. This will be a fascinating opportunity to gain knowledge of consumer behavior and be able to implement in your business.

Instructor: Laura Velasquez, SBDC consultant.

Laura Velasquez is a business professor and entrepreneur. Laura has played an integral part in teaching college students and adult learners to discover their potential within the business industry. Laura is the founder of a women’s lifestyle brand and a free soccer clinic initiative for at-risk high school teens.

Laura has worked in the oil & gas industry, fashion & runway, and held pop up shops, including her latest fashion show that was held in Paris, France during the FIFA Women’s World cup.