Business Recovery Series: The Role of Innovation During COVID-19

The old saying, “Necessity is the mother of invention” is proving itself true during COVID-19. Companies are being forced to become smarter, or be left behind the curve. A few months ago, companies who had no idea what Zoom was have become experts at video conferencing. Restaurants that never considered offering take-out are now delivering to homes.

This program will discuss:

• The necessity of balancing health and safety with economic activity
• Overview of innovations in use that allow companies to pivot
• Innovations on the horizon that will enable us to transform the way we react to COVID
• Innovations farther away that will result from our reaction to the pandemic
• Possible innovative market opportunities and
• Possible long term effects

Q&A will follow.
Presenters:
David Castaneda, Sacramento SBA District Office
David Walker, Director, Shasta-Cascade SBDC