Branding Essentials

This webinar will focus on ideas surrounding the design, marketing and protection of your company’s brand.

The presentation will discuss topics such as:

• How your business plan and marketing strategy should read into your brand design
• Discovering what will (and what won’t) attract your target customers
• Deciding where and how to market your brand
• Style and color direction
• Use of images (legal and practical)
• Creating style guides
• Protecting your brand
• Monitoring results
• When to reassess your design and implementation
• and more.

Instructor: Zack Barton, Founder and President of Barton Interactive – Zack is a designer of award-winning websites and email marketing that drive success for your business.